Suddenly,Baidu between Scylla and Charybdi

People's Network, Tencent Leading in the Second Round of Assault

China's Baidu will see short-term benefit from Google's exit, but the real winner of the Chinese search engine market may be others.This time,the national team, "people.com.cn" and the masterful force, "tencent" become the pioneers in the second round of the assault, Baidu still remains the oldest established  search Style.

The first encounter for  "National Search Team"

On June 20, "People’s Search Engine "(GoSo.cn) was launched in China,which is a product of People.com.cn, it is a cooperation between People's Daily, People's Network. In a congratulatory message,Liu Yunshan, China Propaganda Minister addressed that People's Network "to build a multi-language, whole media, global, complete coverage of the international well-known website, to consolidate and strengthen the online mainstream media . "

This unique identity search engine immediately attracted extraordinary attention.

One anonymous analyst said: "GoSo.cn has strong government backing.For functionality and technology,Baidu leave others in the dust, this is why Baidu still be No.1 in the market. On the other hand, most people think People search has no threat for  Baidu  in the short-term. "

The other members of the "national team" also include CCTV Search,xinhuanet Search.They will give a real challenge in the future.

Real-Time Search

Beside the national team ,Baidu now face another challenge. Industry rumors recently stated that Soso, the search engine developed by Chinese internet company Tencent, is secretly making preparations for real-time search, which will begin public beta in the near future. Also,with million,Tencent plan to acquire Comsenz,the leading social softwares developer in China.

In the past few years,the search engine rely mainly on "crawlers",the automation system network to  find new pages and indexs in the fixed time.The real-time search collect and compile information in actual time,such as Twitter and other information published.It play an important role in the searching market.An statistics show that in 2009, one of five major trends is Google  real-time Search.

In china market,Real-time search play significant role.At the end of last year,Baidu offer micro blogging(Baidu Twitter).This was interpreted by the industry  as the important step on real-time search for Baidu. In April,NetEase also announced the real-time search.

So,the real time  search war began!