Hostilities between Le Phone and iPhone broke out

During the World Cup, both on the webcast, or on the ads wall in the bustling Beijing subway , we see Lenovo smart phones-"Le Phone" ads. Recently, Lenovo launched a Le Phone marketing campain.

As early as Lenovo released  Le Phone, Liu Chuanzhi,chairman of Lenovo said that Le Phone to challenge  the iPhone with "last stand." Shortly thereafter, when Lenovo released the first quarter report, Yang Yuanqing,Lenovo CEO once again expressed that desire.

Apple has responded Lenovo challenges with concrete actions.

On July 10, following the Beijing Sanlitun store, Apple open the second direct sale store in Pudong,Shanghai. For that,Apple prepared fully,Shanghai store is positioned as Asia's flagship store, the size is same with the Fifth Avenue glass house store in New York, the value of the one decoration glass in Shanghai store worth 1.5 million Yuan.

Some analysts believe that key advantages for Le Phone is Android operating system. However, with Google quit out of China, many features of it did not get the approval of relevant departments, so Le Phone just install a "incomplete version"system. 

However,Lenovo has a strong sales network and good relationship with telecom operators,for that,Lenovo have chance of defeat Apple.